Back when search engine optimization (SEO) was new to all businesses, I founded Market Pipeline in 2006. Our mission was to help industrial marketers navigate the choppy waters of the internet. We develop websites that were highly optimized for critical keywords…so our customers’ prospects could easily find specific webpages using product-specific keyword phrases…the beginnings of industrial content marketing.
Our, not-so-savvy, business owners were amazed at how the phone rang when prospects found their websites. The owners clearly were not digital natives and were in awe of the reach of new media marketing.
Then Google changed the rules and required industrial marketers to produce great content if websites were to remain on Google’s first or second page.
I still get the same question as I did back in the “old days”…2006.
“Tom, how do we rank in Google for our industrial products?”
Well…don’t take my word for it. Read the absolute authority on the web, Search Engine Journal. Search Engine Journal’s recent post outlines, in laymans’ language, how you get noticed on the web for industrial & B2B lead generation:
Read 2017’s Four Most Important Ranking Factors, According to the SEO Industry Studies.
Face it…if you are to compete in the age of social, mobile and search, you need to master these fundamental, online, marketing elements:
- Content
- Backlinks
- Mobile-friendly website
- Other technical factors such as:
- HTTPS encryption, H1 & H2 headings, anchor text, no intrusive pop-ups.
Go head… search for your industrial products. Does your company’s helpful content & product information greet your prospects on the first two pages of Google?
Is your web site optimized for mobile?
For more info on what The Repp Group can do for your industrial marketing & lead generation…CLICK BELOW.
