I have done several industrial content marketing campaigns and have struggled with every element listed in this blog article from Search Engine Journal; 5 Signs It’s Time to Stop Your Content Marketing Campaign.
Based on my experience in the industrial market, Aaron Agius’s “5 Signs” are dead on.
Bottom line…
Never quit your industrial content marketing campaign and your industrial company will own your online industrial niche, thereby creating remarkable top-of-mind awareness, improved branding and lead generation.