---
title: [Podcast] HUGE B2B Lead Generation Opportunity for Mfgs
description: [Podcast] Understanding content saturation is key to a successful content or inbound marketing strategy B2B manufacturing & all industrial marketers
---

<https://www.thereppgroup.com>

# [\[Podcast\] HUGE B2B Lead Generation Opportunity for Mfgs](https://www.thereppgroup.com/industrial-marketing-strategy/podcast-huge-b2b-lead-generation-opportunity-for-mfg)

 Written by [Tom Repp](https://www.thereppgroup.com/author/tom-repp) | Nov 19, 2015 12:00:00 AM

Bruce McDuffee and I did our first podcast at[Manufacturing Marketing Institute](http://mmmatters.com/2015/11/episode-001-the-huge-opportunity-for-manufacturing-companies/). Our topic was content saturation and how the lack of good content from your industrial competitors creates a huge opportunity for B2B lead generation for savvy industrial marketers.

**Key takeaways** from this podcast:

- A fresh way to look at your industrial marketing strategy
- Content marketing or inbound marketing works, but it is hard and it is worth getting some outside help.
- Take advantage of the huge opportunity by embracing modern marketing strategy & tactics, SEO, content marketing and marketing automation.
- A particular focus on the concept of [content saturation](https://www.thereppgroup.com/blog/why-understanding-content-saturation-is-a-bonanza-for-industrial-marketers) and how to use Google’s commands to research your competitors’

**[CLICK HERE](http://mmmatters.com/2015/11/episode-001-the-huge-opportunity-for-manufacturing-companies/#more-203) to enjoy [*The Huge Opportunity for Manufacturing Companies*](http://mmmatters.com/2015/11/episode-001-the-huge-opportunity-for-manufacturing-companies/#more-203)**

<https://www.thereppgroup.com/blog-for-tom-repp/>

[View full post](https://www.thereppgroup.com/industrial-marketing-strategy/podcast-huge-b2b-lead-generation-opportunity-for-mfg)

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