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Online Marketing Publications for the Industrial Marketer Needing to Improve His Brand Visibility.
Nothing has changed more dramatcially than your industrial buyer’s behavior. Savvy industrial marketers, instinctively, know their buyer now goes to Google first. An online search is now the first step in the, now shortened, classic industrial buy cycle.
If your brand is not there to greet them, your company is losing big time. The valuable publications below, developed from my 25 years experience helping industrial marketers navigate the web, can help your marketing department change course to sale with the wind, rather than against.
Using the concepts outlined below, your industrial company CAN create, a sustainable, lead generation machine and vanquish your online industrial competitors
All your prospects have moved online. However, your competitors have not. Grab this free ebook, Do Your Brand & Sales Materials Greet Your Buyer on the 1st Page of Google? to move past all of them.
Need a quick idea what it takes to dominate your online industrial competitors? Download "Key Takeways" an infographic for my new book, Does Your Brand & Sales Materials Greet Your Buyers on the 1st Page of Google?
The Essential Guide to Industrial Marketing…The Inbound Way
Inbound, or content marketing, has it’s own advantages. However, for the industrial marketer, the real power accrues when you combine your traditional channels that still work with your digital channels. Endorsed by David Meerman Scott, best-selling author and leading marketer in the country for the digital channel.
Marcus Sheridan on Life, Business & the Future of Industrial Marketing
Listen to one of the real rock stars of content marketing, Marcus Sheridan, and find out the amazing opportunity industrial marketers have in the digital age.