If you know me and read this blog, you know I am big fan of Seth Godin, the “Godfather of modern marketing”. Seth’s principles of permission marketing, (His 3rd and breakthrough book was Permission Marketing) helps, thick-skulled, industrial marketers understand that our marketing should be anticipated and NOT interruptive. This basic theme resonates in almost every marketing brain dump today. And…it should resonate in every B2B industrial marketing department. Not because Seth says so. Not because I say so. Because your prospect says so.
Google has retrained your prospect when it comes to sourcing industrial products. Now you need to retrain your industrial marketing strategy.
What’s the best way to do that?
Get out of your building. Get away from the old industry paradigms. Find an off-site retreat. Hire an outside firm or consultant that thinks completely different from your culture.
Do not play it safe. Did any momentous idea, invention or concept that changed paradigms, ever play it safe?
Fear is the number one problem, in my opinion, with today’s industrial marketing.
I believe one of the easiest ways to overcome that fear, is to get out your building.
Let me know how that works?
Our Beginner’s Guide to Industrial Content Marketing is a great place to begin your journey.
DOWNLOAD NOW, Beginner’s Guide to Industrial Content Marketing
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